For parents, by a parent

When designing products for kids, safety is alway top priority. The Beedo Bottle is designed to lower the risks children face from falling while drinking from conventional bottles. Beedo provides kids with a safer, functional solution that closely mimics natural feeding. Rather than a rigid reservoir, Beedo has a soft, silicone body that provides a superior, safer feeding experience for parents and kids. 

Surveys indicated that although price, design and reviews from other moms were important factors in purchase preferences, it was actually the fact that a bottle was advertised as -and believably were- “more natural” that heavily influenced buying decisions. Moms also stressed the importance of bottle safety, but not one survey participant considered the term “safe bottles” to mean more than BPA free.